
News
ROI: Why End Buyers Choose Promotional Products And Other Media
2009-11-24
In a 2009 study of the advertising purchase habits of end buyers, participants continually ranked promotional products as their top advertising choice—over tv, newspapers and internet, among others when comparing different media attributes. Check out this report on the ROI of promo products: Promotional Product End Buyers Report.
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Learn more about ethical sourcing and sustainable products
- Ethical Sourcing
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Sustainable Products and Green Business Practices
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Environmental claims: A guide for industry and advertisers
— Reads like the Government report that it is... that said this is a useful primer on how to articulate your environmental claims in marketing and packaging materials.
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GreenBiz
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TreeHugger
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WorldChanging
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Centre for Sustainable Design
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Buy Smart BC
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Canadian Business For Social Responsibility
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Environmental claims: A guide for industry and advertisers
- Green Meetings and Events Guides
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Additional Resources and How To Guides
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8 Steps to Ethical Sourcing for your Business
— this brochure, published by the Maquila Solidarity Network, provides a good starting point for manufacturers and businesses interested in developing ethical sourcing policies.
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Business for Social Responsibility
— this online resource provides an overview of the issues and responses to ethical sourcing in the business community.
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2007 WBCSD Report on Status of Sustainable Purchasing
— A good read on where companies are at in terms of implementing sustainability within their supply chains. Click through to the report for an excellent resource on sustainability and procurement.
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8 Steps to Ethical Sourcing for your Business
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Business Links
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Frogfile Office Essentials
— Looking for green office supplies - check out Frogfile Office Essentials.
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Greenprint Events
— Looking for help planning green events? Check out Greenprint Events.
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Frogfile Office Essentials

