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Greenwashing 101 - A Gut Check on Authenticity

2009-02-02

There is a proliferation of green claims being made in the marketplace - here are two recent studies worth a look, whether you are a marketer looking to avoid greenwashing or a consumer seeking the truth. The Futerra report is especially an especially pithy take on the issue.

Futerra Greenwash Guide

TerraChoice 6 Sins of Greenwashing

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